Ecoly Brand Story

In 2023, founder Mia witnessed a sea turtle entangled in plastic nets during an Amazon expedition—a moment that sparked her mission: "Sustainability shouldn't be a niche choice, but a daily habit."

Returning home, Mia and engineer Jake launched Ecoly from their Seattle garage, developing an AI algorithm to vet truly eco-conscious suppliers. Every product carries a "Carbon Footprint Label" (e.g., "This shirt uses 35% less water than industry average") and 15% of annual profits fund rainforest conservation projects. Users vote to decide which initiatives receive funding—turning customers into a community driving planetary change.